Phantoms and Phones
May 31 2007
The Ruia brothers Shashi and Ravi run the Essar Group which is a USD 4 billion diversified group. Lately, they have been getting a lot of attention for their telecommunications portfolio. First, was the drawn out battle for Hutch and whether they would stay – there are. Secondly, the have entered the retail segment with stores that carry only mobile phones and accessories in a single store format, the stores are called The Mobile Store. Today, I was passing by the Mahalaxmi Racecourse and saw a Rolls Royce Phantom, decked out with advertising for The Mobile Store. Tacky very much so, but attention grabbing. Essar Trivia – The name Essar is derived from the first letter of the two brothers names – Shashi and Ravi.
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Yeah, those are crickets chirping in the background, not because there is nothing happening but because it seems everything is happening. We just moved into our new flat and have been busy with all the fun stuff associated with that. Such as calling the internet guy 5 times, getting the appliances installed, going to a million stores to buy 3 things, etc…
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