RUFK: Sony vs. Apple

RUFK – Are You F**king Kidding.

That’s what ran through my mind when I saw the following headline in the Wall Street Journal – “Sony to Challenge Apple in TV, movie download.” Sony is a USD 70 billion company with 163,000 people and they are still clueless on their market strategy. I don’t remember when they lost their edge, but at one point there were the only game in town. Want a TV, buy a Sony Trinitron. Want a portable tape player, buy a Walkman.

What is pathetic is they actually have all the pieces to the puzzle, they just don’t know how to put it together. Some of the companies that make up the Sony Corporation:
Sony Electronics – Bravia TV’s, DVD players, VAIO computers, Cyber-Shot, Xplod car audio
Sony Computer Entertainment – PlayStation 3, PlayStation Portable
Sony Picture Entertainment – Columbia Pictures, TriStar Movies and a boatload of TV channels around the world
Sony BMG Music Entertainment – Arista Records, Columbia Records, Epic Records, J Records, Jive Records, LaFace Records, RCA Records

They seem to have it all, yet they don’t have it all together.