Rethinking Retail
Aug 29 2008
When it takes a foreign newspaper to highlight an Indian issue, that’s a clear indication that things are not going well. This time around it was the WSJ that reported on the Indian retail revolution is not happening as expected. I’ll admit when I first came to India 3 years back, I thought the retail revolution was gonna be hugh. I believe my quote from back then was…
If you have any concerns whether there really is a retail revolution occuring in India, I suggest you checkout Big Bazaar.
Ouch…so what happened? I think Indian consumers will be Indian no matter where they live, be it India or America. If you take a look at the average Indian living in the US, they are not going into Gucci or Bloomingdale’s to shop they are value shoppers, looking for the best deals. Some of the retail build up has been around so called luxury brands in the Tier 1 metros, which I believe is a HUGH mistake. If you can afford to blow USD 2000 on a hand bag, why not go somewhere like HK or Dubai and shop in style and also turn it into a vacation.
However, talking about Tier 1 markets are sexy and investors love to hear about it. You start talking about cities like Shujalpur in Madhya Pradesh and people kinda scratch their heads. But it’s cities like Shujalpur where ALL the retail action should be taking place.
The best quote from the article came from Thomas Varghese of the Aditya Birla retail unit:
The Indian consumer is a damn tough customer.
Ain’t that the truth!
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The past week was filled with iPhone related news in the Indian press as the launch neared. The actual launch was a joke, the phone was stupidly priced at USD 824 for the 16GB iPhone 3G. 3G the biggest features was missing, why? Because India does not have 3G running on it’s network, and to me that’s the bigger story. For all the talk about the “mobile revolution” it’s pathetic to think India has no 3G due to political reasons. For quite some time The Department of Telecommunications (DoT) and Telecom Regulatory Authority of India (TRAI) have been playing politics and delaying the auction for the licenses which some estimate could be as high as Rs. 40,000 CR (USD 10 billion). That’s some serious coin and much needed since the gov’t just bailed out farmers and gave all gov’t employees a pay raise.
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