Building Sand Castles in the Sky
Nov 05 2009
Business, Housing, Mumbai
Well, that didn’t take long for Bombay real estate developers to go from building “affordable housing” to overpriced properties. Back in March 2009, at the height of the financial crisis every real estate developer was talking about changing their business model and going after value for money projects. Now it seems many are scraping that residential business model and back to building massive properties, case in point – Indiabulls Real Estate (IBREAL). They recently kicked off their advertising campaign for Sky, Sky Suite and Sky Forest, all 3 properties are located in Lower Parel. According to a sales rep I spoke to at IBREAL, Sky is sold out and their managed residences at Sky Suite are 20% sold. Sky just came onto the market about 6 weeks back, so that is either an incredible sales effort or excellent marketing to say “you can’t buy, go away.”
The latest building to go on sale is Sky Forest. The marketing info talks about 10,000 to 22,000 sq/ft for either a duplex or triplex. I called and asked about pricing, it starts at Rs. 20,000 a sq/ft plus Rs. 50 per floor rise and Rs. 1000 sq/ft for a Worli view. So the math for a 30th floor 10,000 sq/ft pad is:
Base price = Rs. 20,000
Floor rise @ Rs. 50 x 30 = Rs. 1,500
Worli view = Rs. 1,000
Total 22,500 x 10,000 = Rs. 22.5 CR (approx USD 4.7 million)
The kicker is that the 10,000 sq/ft is really super built-up area, whereas the livable carpet area is more like 4,430 sq/ft. Why such a hugh difference? That’s because of the crazy Bombay real estate math that includes things like the lobby and other common areas of a building and quoted as “super built-up”, exceptionally stupid I must say.
So the price is really more like Rs. 45,000 sq/ft or around USD 1,000 which is quite spendy.
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Over the past 3 1/2 years while living in India I felt that corruption was one of the bigger threats that could face a nation. In the US, an average citizen does not come across many opportunities to bribe. In India, corruption is dealt with on a daily basis whether it’s straight forward in business or not so straight forward. Need a new internet connection? I had to wait over 4 months to get mine, but I’m sure if I bribed the local technician I would have gotten it within a week. Service with a smile as they take your money to grease the wheels.
Doesn’t Look Favorable = DLF. India’s largest real estate developer DLF announced their 3rd quarter earnings this past week and it was not pretty. I think we all understand the economic environment is grim and the real estate market is REALLY grim but hearing Rajiv Singh, DLF Vice Chairman, speak on CNBC-18 you get the sense it ain’t so bad…whatever.
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