Last month I had the chance to visit the Bandhavgarh National Park in Madhya Pradesh (MP) for a tiger safari and it was quite amazing. Bandhavgarh is a 1,500+ square kilometer park known for its large population of royal Bengal tigers and other animals like monkeys, leopards and deer. Some of the pictures taken were stunning:
I could go on and tell you how fantastic the safari was but this is not a travel blog post.
My wife and I went to Bandhavgarh with several friends and we all came back with the same conclusion that the state could do much more to generate additional tourism revenue. Tourism is a big part of the revenue for the state of MP but like so many other things in India, they get to 80% of something and feel that’s good enough.
A very simple example involves the check-in process for every safari drive. You have to go to the safari park office to get a tour guide and show your ID. This facility as you can imagine is run down and a typical Indian government office which means its crap. While our driver entered the office we sat in the the open air Maruti Gypsy (think Jeep) and on average waited 10-15 minutes. This Park office was usually 20 minutes away from the safari park gates.
Why not turn this safari park office into an amazing tourist visitor center with a coffee shop. Sell trinkets like books, t-shirts and stuffed animals for the kids. The people waiting are a captive audience who have nothing else to-do and will most likely spend money since they are excited to begin their safari journey.
Another similar opportunity to monetize is at the actual safari park gates. Many of the vehicles would line-up 30 minutes before the gates open so they can be one of the first vehicles to enter the national park. Of course, we just sat in the vehicle but again they could have built a tourist center here and bring in more revenue.
When I saw the above vehicle in the park with the misspelling of the state, I just chalked it up to the mantra of “hey, at least we got 80% right.” Actually, they got 12 out of the 13 letters right, which is 92% but sometimes that’s just not good enough.
That sign says “Zero Compromise Towards Safety”
In another attempt at getting 80% right. The sign says “Zero Compromise Towards Safety” and the ceiling above the sign is literally a clusterfuck waiting to happen. This was at the Jabalpur Airport, JLR is the airport code. And yes, another missed opportunity for monetization…JLR…as in Jaguar Land Rover (JLR). JLR is an Indian-owned company and their Land Rovers are known for their amazing off-roading capabilities and ruggedness. Yet, over the 5 days I was in Bandhavgarh I saw only one Land Rover Discovery…I mean, how is that possible???
I get it, governments move slowly but when it comes to creating more jobs and adding additional revenue to the state coffers they should move quicker to capitalize on the opportunity.
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