Indianapolis to Indore

This is not about some journey from the midwest of the US to the middle of India. This builds on my post a couple weeks ago about understanding your target market.

I grew up about 100 miles south of Indianapolis (Indy) and looking back on it, Indy is a test market dream. Indy is a good proxy for getting a cross-section of the average US consumer and costs are low. I remember visiting Indy as a kid and wondering why did they need 5-6 electronics stores (HH Gregg, Circuit City, etc…), then I read that Indy was ground-zero for the battle of big-box formats in the 80’s.

India has a similar city – Indore.  It’s right smack in the middle of the country. I’ve visited Indore many times through the years and the more I visit, the more I see similarities with Indy. In both cities, people tend to be more conservative but willing to experiment with new products/services.

For most business the Tier 1 metros – Bombay, Delhi, Bangalore, Kolkatta and Chennai are good enough.  But, if a company is looking for size and scale they will have to look beyond Tier 1 metros.  And that’s where Indore comes into play, if your product/service gains traction in Indore I’m pretty confident you can reach across India.

2 Comments

  1. My recommendation for you is to visit Rau and Pithampur area on your next visit to Indore. Its now a hard business zone with full flesh automobile and other manufacturing firms from Volvo Eicher to L&T, Bridgestone and Force. Indore is the fastest expanding hub across the country

  2. My recommendation for you is to visit Rau and Pithampur area on your next visit to Indore. Its now a hard business zone with full flesh automobile and other manufacturing firms from Volvo Eicher to L&T, Bridgestone and Force. Indore is the fastest expanding hub across the country

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s