Tennent's beer commerical…Indo Style

A story about love, peacocks and cold frothy lagers…”Jabhi Khushi Tabhi Tennents” which translates as “When there’s happiness, it’s always Tennent’s”. Was produced by Newhaven, a young advertising agency in Scotland, the ad was shot in Udaipur (Rajasthan) and completed in 4 days using more than 300 cast, 100 crew, 40 dancers, five palaces and one elephant.
click here to download (8.6mb, mpeg, 1 minute)

Paris washing down a Bentley Arnage

If you didn’t hear about the uproar over this commercial then you would have zero clue as to what they are trying to sell until the last 3 seconds. Granted I love Paris, but my god if any chick ever got on top of my car and a Bentley Arnage no less, I would kick that chick to the curb so fast she wouldn’t know what to do. Don’t care how hot you are, keep your friggin’ paws off the car and eat your burger in a restaurant. Link to the Spicy BBQ website

What is a hedge fund?

Over the past few months many people have been asking me that question. And it’s a bit hard to describe, it’s similiar to asking 10 people the meaning of life, you’ll end up with 12 different reponses. The current argument is whether “hedge funds” are an actual asset class or a compensation strategy for fund managers. The Securities and Exchange Commission (SEC) makes an attempt at describing these type of investment vehicles, as the following: “Like mutual funds, hedge funds pool investors’ money and invest those funds in financial instruments in an effort to make a positive return. Many hedge funds seek to profit in all kinds of markets by pursuing leveraging and other speculative investment practices that may increase the risk of investment loss. Unlike mutual funds, however, hedge funds are not required to register with the SEC.” Hedge Funds are not something new, they have been around since the early 1950’s. In 1949, Alfred Winslow Jones started an investment partnership that is regarded as the first hedge fund. Many of the ideas that he introduced over fifty years ago remain fundamental to today�s hedge fund industry.
download a primer on hedge funds (pdf, 32 pages, 180k)

Absolut…Indo Style

Absolut has created “Mulit” a tongue-in-cheek branded content piece with ’70s Bollywood flair. “Mulit” is a musical love story about a man, a woman and an unfinished haircut that transcends class structures, fashion trends and bad hair. Without such roots, phrases like the ‘short-long’, ‘hockey hair’ and ‘work in front, party in back’ would be meaningless and ’80s rock would still be searching for a signature style.

click here for trailer clip (3.3mb, quicktime)
click here for the full blown Absolut “Mulit” website