Absolut has created “Mulit” a tongue-in-cheek branded content piece with ’70s Bollywood flair. “Mulit” is a musical love story about a man, a woman and an unfinished haircut that transcends class structures, fashion trends and bad hair. Without such roots, phrases like the ‘short-long’, ‘hockey hair’ and ‘work in front, party in back’ would be meaningless and ’80s rock would still be searching for a signature style.
click here for trailer clip (3.3mb, quicktime)
click here for the full blown Absolut “Mulit” website