The Elevator Pitch

If you were in an elevator with Ratan Tata, Richard Branson or Bill Gates what would you say about your company? That’s the essence of the “elevator pitch” imagine you have 90 seconds to introduce your company. The process of putting together an “elevator pitch” will help you think about what you’re doing in a clear and concise manner.

Of course in 90 seconds you don’t have much time to talk about the weather or how you like the color blue. The basics include a quick introduction of yourself, what problem you are trying to solve and the solution you have. Some examples of a problem: Micromax – people in Tier II/III have different cellphone needs; Google – people are not finding what they need on the internet and it will only get worse.

Once the problem is identified, the magic starts when you start talking about how you plan to conquer it. Taking the above examples: Micromax – we plan to make inexpensive phones with features such as a flashlight, FM radio and dual SIM slots; Google – we have a computer algorithm that scans the internet for content and ranks it based on keywords.

The pitch must get the person excited about the idea and ask for a meeting with you. If the person asks for more information then you can pat yourself on the back for a job well done. Of course, the elevator pitch concept can be extended to almost any situation where you have to ask for something. Need a new laptop, new car or the latest gadget from Apple? Have a quick pitch for why you need it, not why you want it.

However, if you’re stuck in an elevator with Tata, Branson and Gates because of a power cut, you better make sure you have more then 90 seconds worth of conversation. You don’t want to be stuck talking about your favorite color or the weather after you’ve finished your pitch.

The above article originally appeared on

1 Comment

  1. I liked you mention that the elevator pitch is not only enough, you should have stuff to go on if the pitch works

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