The Ruia brothers Shashi and Ravi run the Essar Group which is a USD 4 billion diversified group. Lately, they have been getting a lot of attention for their telecommunications portfolio. First, was the drawn out battle for Hutch and whether they would stay – there are. Secondly, the have entered the retail segment with stores that carry only mobile phones and accessories in a single store format, the stores are called The Mobile Store. Today, I was passing by the Mahalaxmi Racecourse and saw a Rolls Royce Phantom, decked out with advertising for The Mobile Store. Tacky very much so, but attention grabbing. Essar Trivia – The name Essar is derived from the first letter of the two brothers names – Shashi and Ravi.