Yesterday, Twitter announced they had struck a deal with the largest mobile phone provider in India – Airtel. It will allow users to send a status update to Twitter for only Re. 1 and receive tweets by SMS for free. It’s apparently only a 4 week exclusive deal after which I’m assuming all mobile carriers will offer the service.
I tried the service for about 5 minutes and soon realized how much it sucks…for me. I really don’t want to get over 100 SMS tweets via my phone. I was thinking WTF, what was Twitter and Airtel thinking when they struck this partnership, but then it dawned on me that this is India. And when something is free, Indian’s will figure out a way to use it or monetize it.
The first use of this service would be around stock picks. Since people sign-up for a stock picking service to receive updates this would be an ideal use and free for the person receiving the pick. This is one instance and I’m sure we’ll see many more in the coming months.
The official Twitter @ Airtel site. Doesn’t have much info, which is par for the course for most product launches involving an Indian company.