The Podcast is dead, the Vlog emerges

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If you have been following my blog you know I started a podcast about 6 months ago. Even before I started the Performalux podcast I secretly knew it wasn’t going to last. Podcasting is a great medium for many topics like financial information, news, and talk shows. But a podcast about cars is not one of them. All the cool kids are vlogging because people want to hear the exhaust, see the inside of the car and see how fast objects go by while speeding on a street.

One of the biggest stumbling blocks with podcasts is the distribution of the content, people just don’t know how to listen to podcasts. 5-year-olds know how to use YouTube and skip the intro commercials but listening to podcasts required a Ph.D. Spotify and the other streaming audio providers are trying to change that by having better discovery mechanisms in their app. Will it reach mass adoption is yet to be determined. So long to the podcast format…enter the vlog.

The vlog is hosted on my YouTube channel. I don’t really have a name yet, I’m toying with “The Garage Guy” or my username “mrjain”. I have some time to think about the name, in the meantime I’ll be focusing on getting some great content on the channel. I will not be reviewing Maruti’s and Hyundai’s as there are already a ton of those YouTube channels. The channel will focus on cars I really like and would love to buy. And also talk to the owners of these cars and get their take on what drives them…yes, a horrible pun gone wrong. I’ll stop now.

 

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